This Week in Golf - July 12th through July 18th

Golf Betting Lines

07/12/2010 - Philadelphia, PA (Sportsbook Betting Lines) - BRITISH OPEN CHAMPIONSHIP, The Old Course at St. Andrews, St. Andrews, Scotland - The season's third major championship is on deck and it's being contested at the home of golf, The Old Course at St. Andrews.

All of the greats have won there, like Jack Nicklaus and Tiger Woods. In fact, the younger of those two stars has hoisted the claret jug the last two times St. Andrews hosted the Open Championship in 2000 and 2005.

Woods' game is in tatters at the moment. (Tatters for him anyway.) Phil Mickelson, the Masters champion, can overtake Woods for the No. 1 spot in the world rankings, but Mickelson's British Open record is spotty at best.

Last year, the world missed out on probably the greatest golf story in history. Tom Watson, then 59, held the lead on the 18th hole Sunday in his quest for a sixth Open title. He bogeyed the hole, appeared to run out of gas and lost a playoff to Stewart Cink.

The year before that, it was 50-year-old Greg Norman who had the lead on Sunday. Unfortunately, the two-time British Open winner didn't have it down the stretch and Padraig Harrington blew by him.

Several Europeans not named Harrington come into this week with some momentum. Ten of the top-20 ranked players in the world come from Europe, including Harrington.

He's the one of two European major winners of the group. Will it be a Westwood or a Poulter or a Rose or a McIlroy to break through? Rose has two wins in a little over a month, so he makes sense.

U.S. Open champion Graeme McDowell had a decent showing at the Scottish Open over the weekend. He could try to win majors at St. Andrews and Pebble Beach in the same year, much like Tiger in 2000.

What about world No. 4 Steve Stricker? His impressive victory at the John Deere Classic on Sunday would put him in good shape to make a run at that first major victory.

Perhaps the most famous hole in golf, the Road Hole, 17th at St. Andrews has been lengthened by almost 40 yards. The hole will now play at 490 yards come Thursday.

ESPN and ABC have the coverage all week, including 4:00 a.m. (et) start times on Thursday and Friday. Coverage starts at 7 a.m. on Saturday and 6 a.m. Sunday.

Next week on the PGA Tour is the Canadian Open, which was won last year by Nathan Green. The European Tour features the Scandinavian Masters, which was captured by Ricardo Gonzalez.

PGA TOUR

RENO-TAHOE OPEN, Montreux Golf & Country Club, Reno, Nevada - The Biggest Little City in the world hosts the PGA Tour stop for those not qualified for the British Open.

The field is about as good as can be expected with a nice mix of young players trying to get that first win, or veterans trying to reclaim some youthful magic.

Last year, John Rollins mixed three bogeys, a double-bogey, an eagle and three birdies in an even-par round of 72 on Sunday to get his third PGA Tour victory.

Rollins won by three over Jeff Quinney and Martin Laird. Rollins didn't make it into the British Open field, so he'll be back on Thursday to defend his title.

The 2009 event was staged opposite the WGC-Bridgestone Invitational and was played the first week of August. The now defunct U.S. Bank Championship in Milwaukee played opposite the Open Championship.

The Golf Channel has the broadcast all week.

Next week is the Canadian Open.

NATIONWIDE TOUR

CHIQUITA CLASSIC, TPC River's Bend, Cincinnati, Ohio - This is a new event on the Nationwide Tour this year, per an announcement in early March of this year.

The TPC River's Bend was designed by Arnold Palmer and opened in 2001.

The Golf Channel broadcasts all four rounds.

Next week the Nationwide Tour stays in Ohio for the Nationwide Children's Hospital Invitational at The OSU Golf Club. Derek Lamely won the title last year.

CANADIAN TOUR

THE PLAYERS CUP, Pine Ridge Golf Club, Winnipeg, Manitoba, Canada - One of two major Canadian Tour major championships, the Players Cup, takes center stage this week.

Well, after one of the four big major championships.

For the third consecutive year, Pine Ridge Golf Club is host. The winner of this championship gets a first-place check for $48,000 and a spot in next week's Canadian Open on the PGA Tour.

Graham DeLaet shot a 69 on Sunday and came from behind to win for the second time on the Canadian Tour in 2009. He won the ATB Financial Classic earlier in the year.

DeLaet won't be on hand to defend his title. He reached the PGA Tour through Q School and is scheduled to compete at the Reno-Tahoe Open.

There is no television for this tournament.

The Canadian Open is technically on the Canadian Tour schedule, but the next tournament is the Jane Rogers Championship on Aug. 9. Ryan Yip visited the winner's circle last year.

UNITED STATES GOLF ASSOCIATION

U.S. AMATEUR PUBLIC LINKS CHAMPIONSHIP, Bryan Park Golf & Conference Center, Greensboro, North Carolina - One of golf's oldest amateur tournaments starts on Monday.

There's two days of stroke play on Monday and Tuesday. That determines the low 64 players and then it's match play. The first round is Wednesday, followed by the second and third rounds on Thursday, the quarterfinals and semifinals on Friday and the 36-hole final on Saturday.

Brad Benjamin won last year's title, but is not back to defend.

Ryan Moore, former Masters champion Trevor Immelman and reigning Players Champion Tim Clark highlight a group of former winners.

Next week there are two USGA events, the U.S. Junior Amateur and the U.S. Girls' Junior.

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Sportsbook Betting Lines

Who Makes the Sportsbook Betting Lines?

Las Vegas Sports Consultants (LVSC) is the world’s premier oddsmaking company and the most respected authority on making the lines. Mike Seba is a Senior Oddsmaker at LVSC and has been making lines for the last six years. In our extended interview, Seba explained that there are 4-5 oddsmakers assigned to make lines for each of the major sports (pro & college football and basketball; MLB, NHL, boxing, golf). Each of these oddsmakers bring unique opinions, strengths and weaknesses to the process. Oddsmakers at LVSC are professional sports junkies who love what they do and would probably do it for nothing if you asked them, but they do get paid for it. By necessity their approach is very research-oriented and concise, since with millions of dollars at risk there is little margin for error.

“You either have a passion for it or you don’t,” Seba said.

“The #1 thing for us is to make a line for each game that creates good two-way action. We do this by drawing from past experiences and applying them to current situations. People think it’s much more complicated, but it’s not. “

What are the Football Betting Lines Trying to Accomplish?

There is a common misconception that point spreads represent the oddsmakers’ prediction of how many points the favorite will win by. That is not the case at all – their intent is NOT to evenly split the ATS result between the teams; rather, their goal is to attract equal betting action on both sides. Stated another way, they want to create a line that half the people find appealing to bet one way while the other half find it appealing to bet the other way (known as ‘dividing the action’).

Divided action means the sportsbook is guaranteed a profit on the game because of the fee charged to the bettor (called juice or vig – typically $11 bet to win $10).

How the Opening Line Is Made

The opening line is the first line created by the oddsmakers, which is then sent out to sportsbooks. Of course there is an entire method to the madness on how the opening line is created. Seba explained that it all starts with each oddsmaker creating a line on each game based upon their own personal approach. This usually includes having up-to-date power ratings on each team.

Power ratings are the oddsmaker’s value of each team and are used as a guide to calculate a "preliminary" pointspread on an upcoming game. The power ratings are adjusted after each game a team plays. Examples of non-game factors that would require an adjustment to a team's power rating are key player injuries and player trades.

Once a game’s power rating based pointspread is determined, the oddsmaker will make adjustments to that line after considering each team's most recent games played and previous games played against that opponent. Also, adjustments are made after reading each team’s local newspapers to get a sense of what the coaches & players are thinking going into the game.

Since the oddsmaker’s ultimate goal is equally dividing the sports betting action, public perception and sportsbook betting patterns must be taken into account. For example, the public might have heavy betting interest week after week on a popular college football betting team such as USC. If an oddsmaker comes up with a preliminary line of USC -7, then an adjustment up to -7.5 or -8 would be made in response to the public’s expected USC bias.

The last step in the line-making process for each oddsmaker is taking one final look to determine whether or not the line "feels right." This is where common sense and past experience with how games are bet enters into the picture.

A round-table discussion among the 4-5 oddsmakers involved in making the line for each sport is then conducted and a consensus line is decided upon by the Odds Director before it is released to the sportsbooks. Of the 4-5 oddsmakers, generally the 2 most respected opinions are weighed more heavily by the Odds Director before he decides on the final line.

Why Sports Betting Lines Change

Once the opening line is released by LVSC, the individual sportsbooks decide if they want to make any adjustments before offering it to the public. Reasons for such adjustments include:

Experts working for the individual books having a strong opinion on the game

Individual books having players who consistently bet with certain tendencies (such as an extreme bias toward favorites or toward a certain popular team like USC)

The purpose of these adjustments, like all line adjustments, is to more equally divide the betting action.

Once betting begins, sportsbooks can adjust the line at any time. In doing so they attempt to make more attractive the team that is getting less action. By moving the line, sportsbooks can influence how the public bets on a particular game.

For example, if the pointspread on a game is 7 and most of the money is coming in on the underdog (taking the +7), sportsbooks will then move the number down to 6 ½ to try and attract money on the favorite.

Moving the line is the oddsmaker's effort to balance betting action, and often times such moves can have a major impact on a bettor’s decision. Oddsmakers can also change the line depending on various event-related factors such as player injuries or weather. Obviously, if the line comes out a week ahead of the event (which is the case in football), there is much that could happen during the week leading up to the event that could affect the line. Oddsmakers have to determine if any changes are necessary and send out an "adjusted line."

“The main objective is that our clients get equal action on both sides,” Seba said. “We’re not trying to pick the team that covers the spread, we’re trying to make it a coin flip, a tough decision (for the bettor). If we’ve done that, we’ve done our job.”

To visit this internet sportsbook got to MySportsbook.com for all your sports betting needs and World Series odds.